Nationwide test of Emergency Mobile Alert
The nationwide test of Emergency Mobile Alert system is a necessary part of making sure the system works well. Find results and information about nationwide tests.
Why we test of Emergency Mobile Alert
The nationwide test is a necessary part of making sure the Emergency Mobile Alert system works well.
The nationwide test is sent to cell towers all over New Zealand and we expect approximately three million phones are capable of receiving the alert.
In 2017 and 2018 we received thousands of feedback submissions from people which helped us evaluate and improve the Emergency Mobile Alert system.
The most recent nationwide test was held on the evening of 25 November 2018.
Following the nationwide test of Emergency Mobile Alert on 25 November 2018, MCDEM commisioned an independent survey.
The survey was conducted by interviewing 1000 New Zealand mobile users, aged 15 years and over. The survey was conducted immediatley after the 2018 nationwide test between 26 November and 9 December 2018.
The survey was to determine:
- The proportion of the New Zealand population who received the test alert
- Prior awareness of the Emergency Mobile Alert system
- Prior knowledge that the nationwide test was going to take place
- The public's perceptions of Emergency Mobile Alert system
- Whether or not the public believe the system should be optional
- Changes since the launch of the EMA system and test alert in 2017.
Following the 26 November 2017 nationwide live test of the Emergency Mobile Alert system, an independent survey was commissioned by MCDEM.
1000 mobile phone users were surveyed nationwide to gauge the level of penetration of the test alert, people’s awareness of and attitudes towards the system, and to identify any demographic variances. The survey was undertaken by Colmar Brunton Research and is attached.
Overall, the survey findings show that the test met expectations, and that the public has a favourable view of the new system.