Never Happens? Happens campaign launched

Civil Defence Minister Nikki Kaye has announced the launch of a new campaign encouraging Kiwis to be better prepared for emergencies.

The campaign is tagged Never Happens? Happens, and reinforces the message that anyone, anywhere, anytime can be affected by an emergency, so being prepared should be part of everyday life.

To make preparedness relevant for all Kiwis, the campaign focuses on the personal and household impacts of emergencies, such as having no power, water, phone or wifi, being stuck at home or unable to get home, or having to evacuate.

The campaign includes:

• A new website www.happens.nz
• New publications, including posters, plans and booklets (on our website)
• A series of “extremely simple” videos https://www.youtube.com/user/NZGetThru/ with Rachel House from Hunt for the Wilderpeople
• Social media content www.facebook.com/nzgetthru  and www.twitter.com/nzgetthru

Read the Minister's media release on the Beehive website

Published: Jul 20, 2016, 11:28 AM