Get Ready Get Thru campaign evaluation
The Get Ready Get Thru television and radio campaign focuses on raising awareness of the hazards we face in New Zealand and increasing the levels of preparedness to cope with disasters when they happen. The key message is that individuals and families can take some simple steps to be prepared to look after themselves and their families so they are better able to deal with the impact and recover quickly.
Are the messages getting through? The first annual benchmark research told us that in April 2006, prior to the launch of the campaign, only 7% of the country was prepared both at home and at work, while 21% were prepared at home only. Is the campaign working? We will be monitoring this closely and keeping you posted on the results. The full research reports are listed below.