• Mid January 2010
• March/April 2010
• 30 May - 19 June 2010
• 3 -16 October 2010 to coincide with Get Ready (Disaster Awareness) Week (10 - 16 Oct)

• A new 15" tactical tv ad to encourage people to "Get ready now"
• Ads with captions for those with hearing impairment . On TVNZ only.
• New radio ads focusing on:
  • the importance of tuning in to radio for CDEM announcements
  • raising awareness of the Sting (CDEM warning sound) and the need to listen out for CDEM announcements in an event
  • a tsunami specific ad to educate the public on how to recognise the natural warning signs for a local tsunami so they can act quickly.
  • getting our key Get ready messages across to ethnic communities (new Korean, Mandarin, Cantonese, Samoan and Hindi ads)

• The full station list can be viewed at the link below but in summary includes: Newstalk ZB;Classic Hits;Community and ZM networks;The Edge;Rock FM;Solid Gold;More FM;Radio Live; The Breeze;Balclutha Big River Radio; 1XX Whakatane;Peak FM Mountain; and Central Plateau Ski FM.
• We will also utilise a mix of ethnic radio stations. These include: Niu FM;531 PI Auckland;Radio Samoa Auckland;Samoan Capital (Wlg); Radio Tarana; Apna 990 (Hindi) ;Radio Chinese;New Supremo936AM (Mandarin); Real Good Life 95.8 FM (Cantonese);Korean Radio and Planet Radio.

Get Ready Get Thru brochure
The brochure contains information on what to do to be prepared, and provides advice on what to do before, during and after disasters such as earthquakes, storms, floods, volcanic eruptions, tsunami and landslides.

Download the 2010 revised DLE brochure (3.8MB)

View the Household Emergency Checklist and Plan (pdf). We would encourage you to offer the pdf on your websites.

The Ministry is currently coordinating the print orders for the brochures and checklists for a September 2010 delivery. Please send your orders through before 27 August. How to order

Evaluation of the campaign
Are the messages getting through? The first annual benchmark research told us that in April 2006, prior to the launch of the campaign, only 7% of the country is prepared both at home and at work, while only 21% are prepared at home only. Is the campaign working. We will be monitoring this closely and keeping you posted on the results. The highlights, summaries and full research reports are listed below.

2009 Colmar Brunton Research Highlights

• One in every ten New Zealanders (10%) are fully prepared for an emergency. Being fully prepared means having an emergency survival plan that includes what to do when away from home, having emergency survival items and water, and regularly updating these items.
• Nearly one in every four New Zealanders (23%) are prepared for an emergency when at home.
• Four out of five New Zealanders (80%) say they have the necessary emergency items at home to survive a disaster. 44% say they have sufficient stored water. Nearly half of New Zealanders (49%) have a survival plan.
• One in five New Zealanders now say they have a plan that includes what to do when away from home.
• Forty percent of New Zealanders say that in the last 12 months they have taken steps to prepare themselves or their households for disaster.
• When asked what households should do to prepare, three quarters of New Zealanders (76%) say that households need to maintain supplies of food or water, and 42% say households need a survival plan.
• Four out of five New Zealanders who have seen the ads (80%) have been prompted to think or take action to prepare for a disaster

Background
The national Get Ready Get Thru public education programme was launched in June 2006.

The nationwide campaign urges New Zealanders to “Get Ready Get Thru”. The press, radio and television campaign is designed to boost public awareness and understanding of the need to prepare to face disasters by having a plan, and taking steps to be better prepared. The website getthru.govt.nz gives simple messages on what we all need to do to get ready with information available in English, Maori, Chinese, Samoan, Tongan, Korean, Hindi and Arabic. The national programme includes the schools programme “What’s the Plan, Stan?”.