The redeveloped programme will take a staged, targeted, evidence-based approach, with resources developed and adapted to suit different channels, with a particular focus on reaching our most vulnerable audiences.
In the past we have focused on moving people from unawareness/apathetic awareness to total preparedness, resilience, self-responsibility and community responsibility. While this ‘one size fits all’ approach has worked for some people, we know that many New Zealanders are unaware of the need to prepare and are not motivated to take any steps to preparedness.
Our previous programme also focused on talking about the types of disasters likely to occur in New Zealand and providing prescriptive advice on the actions people need to take to get prepared.
Research indicates that advocating highly prescriptive preparation measures – such as extensive survival kits and detailed plans – can be counterproductive in improving preparation because it seems too onerous.
There is an assumption held by many New Zealanders, particularly in our target groups, that the impacts of major emergencies are unlikely to affect them. When advocating for preparation, focusing on specific disasters – such as earthquakes – can fuel complacency, as areas such as Auckland seldom experience such hazards, and reinforce fatalism (the belief that “there’s nothing I can do about it”).
Our redeveloped approach will change the way people think about preparedness by:
The Public Education Programme consists of:
The following objectives will be used to measure the effectiveness of the redeveloped programme over the next three years
Section 17 of the Civil Defence Emergency Management Act 2002 establishes clear local responsibility for public education:
17 Functions of Civil Defence Emergency Management Groups
(1)The functions of a Civil Defence Emergency Management Group, and of each member, are to:
(a) in relation to relevant hazards and risks:
(ii)consult and communicate about risks:
(c) take all steps necessary on an ongoing basis to maintain and provide, or to arrange the provision of, or otherwise to make available … information, …for effective civil defence emergency management in its area:
(g) within its area, promote and raise public awareness of, and compliance with, this Act and legislative provisions relevant to the purpose of this Act:
(k) promote civil defence emergency management in its area that is consistent with the purpose of this Act.